Asphalt Pavement Alliance (APA) Marketing Council
The Asphalt Pavement Alliance (APA) is a coalition between the Asphalt Institute, the National Asphalt Pavement Association (NAPA) and the State Asphalt Pavement Association (SAPA). The Alliance's mission is to establish asphalt pavement as the preferred choice for quality, performance and the environment. The APA will accomplish this through research, technology transfer, engineering and education and innovation.
The Asphalt Institute participates through the Marketing Council with oversight of the Advisory Council. NAPA/AI staff work together on content, media relations, social media, development and distribution of materials.
This committee oversees the Go-to-Market initiative (NAPA), the Pavement Economics Committee(NAPA) and the APA Advisory Council (formerly the deployment council). The council is made up of three AI member representatives and the AI President. there are six NAPA representatives. For the SAPAs, there are two representatives.